About this app
How to play Extra Juicy
While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.
Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.
During the 2025-26 NBA season, Kalshi made waves by granting an equity stake to two-time league MVP Giannis Antetokounmpo. According to the Wall Street Journal, Sweeney’s representatives approached Novig to express interest as a potential investor. Eventually, the company granted her an undisclosed amount in equity. The increased role of celebrity endorsements in the space is a trend that will likely receive closer observation in the coming months.
What is Extra Juicy?
I’ve made a list of links and given a brief summary so that you can take it, bookmark it and read it at your leisure away from the hype or the disparaging comments, which unfortunately, there are plenty as they’re focused on the price of their coin rather than the solutions for your business.
CoinGeek.com – News and Updates – CoinGeek.com is the sister site of CalvinAyre.com that offers news, interviews and analysis of Bitcoin, cryptocurrency and blockchain through a unique lens.
BitcoinSV.com – General Information about BSV – BitcoinSV.com is a good starting point on your BSV journey. The site shares the basics and some case studies of other businesses who’ve already integrated Bitcoin SV into their businesses.
bitcoinsv.io – Node and Software Updates – If you’re already beyond the basics or if you’re a developer looking to look under the hood, BitcoinSV.io is an excellent resource that explains the technical aspects of BSV. The site also offers a section containing developer resources so you can get started right away building your BSV solutions.
About Extra Juicy
UK operators already carry out enhanced checks on politically exposed persons (PEPs), but this case shows the limits of those safeguards, Bethan Lloyd, partner at law firm Wiggin, recently told iGB.
“PEP status does not prevent someone from gambling,” Lloyd explained. She said PEPs are entitled to bet, but not on events where inside information gives them an unfair advantage.
A low ranking MP or parliamentary aide is unlikely to meet the threshold for PEP status. She argued it would place an onerous burden on operators to verify every customer’s occupation.
