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“Just being a content studio is great, but if you can bolt engagement products onto your offering, you’re going to stand out from the crowd.”
For Splash Tech founder Adam Wilson, RubyPlay’s acquisition of his company is not simply the coming together of two complementary suppliers. It is an early indication of where the wider supplier market may be heading.
The deal adds Splash Tech’s free-to-play games and supplier-agnostic jackpot engine to RubyPlay’s existing portfolio of free spins, rewards, missions and tournaments. In doing so, it strengthens RubyPlay’s evolution from a content-led provider into a broader content and engagement tools company, giving operators a way to add engagement mechanics across existing and third-party portfolios without building those capabilities from scratch.
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The LVCVA, however, seemingly found the campaign successful, returning the five-day sales event this year.
Vegas is where travelers come to trade the expected for the unforgettable. The ‘Vegas 5-Day Sale’ gives visitors even more reasons to book the trip they have been talking about, whether that means checking into an iconic resort, seeing a favorite artist live, celebrating a milestone, or simply making a little room for spontaneity,” said Kate Wik, chief marketing officer at the LVCVA.
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“The decision we made today was the right decision to deliver on the remit that Congress gave us to ensure stable prices… Some months ago I said we will deliver stable prices, today’s action is consistent with that,” Warsh said at the Fed press conference.
For the gaming industry, the marked economic shift over the course of 2026 and a return to an elevated interest-rate environment after years of post-Covid easing could dissipate some of the optimism that prevailed at the onset of this year.
Many top gaming stocks have underperformed relative to the broader market in recent years, and most of the M&A activity has been facilitated by private equity and other institutions that can more readily capitalise on depressed valuations. There had been hope that rates would start to fall and help alleviate those pressures.