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Evoke also closed 200 of its William Hill stores in April of this year for the same reason.

Stella David, CEO of Entain, has also warned against the potential rise of MGD to Entain’s operations, forecasting a increamse of £100 million in operational costs, if the policy were to go through. 

In a letter addressed to UK Prime Minister last week, David emphasised the impact such a tax rise would have on high street workers and communities

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Sponsorship by betting companies would be prohibited for clubs and other sports entities, federations, leagues, competitions, sports broadcasts, cultural events, shows, educational and social projects, philanthropic entities, civil society organisations, political parties, candidates and election campaigns, as well as digital influencers, athletes, artists and celebrities.

The ban covers brand exposure, naming rights, licensing, ambassadors and other forms of promotional association. The text provides a 24-month period for adapting or terminating sponsorship contracts, and the signing, renewal, or extension of contracts will only be permitted if the respective term of validity expires within those 24 months.

Sponsorship activities involving children and adolescents, schools, and youth sports categories are also prohibited. Betting companies will also be banned from associating their brand with campaigns or projects related to mental health, suicide prevention, financial education, treatment of gambling disorders, social assistance, prevention of over-indebtedness or protection of vulnerable families. 

How to play Sahara Riches Cash Collect

There was also strong interest in prioritisation tools, with 75% placing high value (8/10 or above) on daily prioritised action guidance for each player. 

However, 38% expressed concern that adopting AI might reduce the personal, human touch in VIP management. 

Within the survey, none of the respondents selected AI or automation as their primary tool for managing VIP portfolios.